Limited Opportunity for Accredited Investors.
Limited Opportunity for Accredited Investors.
40% Gross Margins
Disrupting a $5B Market
10-20X Projected Returns
Best-Selling Olive Oil Brand at Whole Foods
Best-Selling Olive Oil Brand at Whole Foods
Disrupting a $5B Market
40% Gross Margins
10-20X Projected Returns
Growing Market
The increasing olive oil demand for cooking in households, fueled by the continued mass consumer preference for and interest in healthier living has led to a ~30% growth in the market.
Success Roadmap
Our founding team has deep experience across e-commerce (Amazon), brick-and-mortar retail (Walmart), and consumer product development and marketing (L’Oreal) that sets us up uniquely for success.
Success Roadmap
Our founding team has deep experience across e-commerce (Amazon), brick-and-mortar retail (Walmart), and consumer product development and marketing (L’Oreal) which sets us up uniquely for success.
Our brand is very well poised to disrupt the olive oil category with an A+ team, incredible product at an accessible price point, and an authentic founding story that resonates with our target market.
Success Roadmap
Our Greek extra virgin olive oil is farmed, harvested, and milled to extract maximum polyphenol content—and all of the radical health benefits that come with it.
Success Roadmap
Our farmers use organic farming practices that yield a small amount of concentrated juice that's packed with bold flavors
Success Roadmap
The olives are cold-pressed the same day they’re picked, meaning that fresh, grassy flavor is bottled up instantly.
We want to create a Blue Zone in every household. (The Blue Zones are areas of the world that have a higher than average population of people who live to 100)
Success Roadmap
The olive oil market in the US is $2B but growing to $5B
Success Roadmap
TAM in chocolate is $18B
Success Roadmap
TAM in skin care and personal care is $26B.
Kosterina sits across a number of different product categories – categories where the inclusion of premium extra virgin olive oil can significantly improve the quality of the product. This allows for a deeper brand halo and larger average order sizes and therefore lifetime value of each customer.
Kosterina sits across a number of different product categories – categories where the inclusion of premium extra virgin olive oil can significantly improve the quality of the product. This allows for a deeper brand halo and larger average order sizes and therefore lifetime value of each customer.
Success Roadmap
We are currently the best-selling olive oil brand at our price point at Whole Foods.
Success Roadmap
We are available nationally at Whole Foods with 3 SKUs as of May 2022.
Success Roadmap
Our products are sold at EREWON, on HSN, and on Amazon, among others.
Success Roadmap
The brand has been featured on the TODAY Show, the New York Times, and Vogue.
Success Roadmap
With private labels currently leading in market share, the olive oil category has a major white space opportunity that not many brands have taken advantage of yet.
Success Roadmap
More and more data is coming out about the downsides of popular oils such as avocado oil and canola oil, supporting instead olive oil as the healthiest oil.
Success Roadmap
California Olive Ranch has come closest to gaining in market share as a branded olive oil, proving that there is an appetite in the market for branded, higher-quality olive oil.
Success Roadmap
We are building our position as a category leader, establishing the brand and our suite of EVOO-based products as the definition of what authentic extra virgin olive oil is.
Kosterina founder, Katerina (Katina) Mountanos has a proven track record of success in eCommerce, CPG, and retail.
She was an early employee at Quidsi (operator of diapers.com and several other eCommerce sites) which was sold to Amazon for $550M and an early employee of Jet.com, which was sold to Walmart for $3.3B. Her first entrepreneurial venture, Manicube, was sold to Elizabeth Arden Red Door Spas in 2015.
During her time at Walmart, Katina created and operated an internal incubator that launched consumer product brands owned by Walmart that sold direct-to-consumer online and also in Walmart stores. She managed a team of 60 people and a P&L of $200M.
Founder & CMO
Head of Marketing
Chief of Staff
Head of Skin Care
Senior Manager
Whole Foods Marketing & Strategy
Beauty Product Strategy
Retail Marketing & Development
Customer Experience director
Creative Director
Success Roadmap
We are raising an equity round for accredited investors with a minimum $25,000 ask.
Success Roadmap
An investment in Kosterina is expected to generate a 10-20x return over the next 5-7 years with no investor involvement required.
Our products are all inspired by the Mediterranean diet and lifestyle and currently include our signature high-antioxidant extra virgin olive oil, authentic balsamic vinegar, premium dark chocolate bars, and skin care all made with extra virgin olive oil.
On the content side, we offer weekly newsletters, a cookbook series, and a wellness podcast to grow and drive engagement in our community
Success Roadmap
Our NPS is 87 on average and 100 amongst repeaters.
Success Roadmap
Our repeat rate among email subscribers is 60%
What makes Kosterina a better option than its competitors?
I started this company after noiving that Olive Oil Industry is ripe for disruption. And we’re bringing superior products at accessible prices to the table. This gives us the advantage of building our position as a category leader.
We expect to hold investors’ capital for a maximum of 5-7 years, aiming to return 10-20X returns after that period.
This is the best time to invest in Olive Oil Industry, and in Kosterina specifically, because more data is coming out about the downsides of popular oils such as avocado oil and canola oil, supporting instead olive oil as the healthiest oil Additionally, with private label currently leading in market share, the olive oil category has a major white space opportunity that not many brands have taken advantage of yet.
We are perfectly positioned to capitalize.
Investments were invented to carry our Money towards progression and growth. Or is it our World?!
It's not a secret that we choose where we invest carefully depending on the calculations of the risk versus the reward, because at the end of the day isn’t the purpose of the investment? The Reward.
But we might add...
That The Reward from an investment is measured based on its contribution to making the world a better place.
And this is what we do.. with your help!
Kosterina is a modern wellness brand centered around the extraordinary benefits of high-antioxidant extra virgin olive oil. We are the first brand to successfully sit across food, beauty, and media to address health and beauty from both the inside and outside. Our mission is to create a Blue Zone in every household. (The Blue Zones are areas of the world that have a higher than average population of people who live to 100). Our products are all inspired by the Mediterranean diet and lifestyle and currently include our signature high-antioxidant extra virgin olive oil, authentic balsamic vinegar, premium dark chocolate bars, and skin care all made with extra virgin olive oil. Please see kosterina.com for our full lineup.
90% of US households use olive oil but it is all low-quality olive oil which is often rancid and tasteless. Close to 100% of households use canola or vegetable oil, which highlights processed and toxic to the body, proliferating chronic disease. Our early harvest of extra virgin olive oil has a very high level of antioxidants called polyphenols, which have been proven by hundreds of studies to reduce the risk of chronic disease.
We have made incredible traction since our launch in early 2020. We are currently the best-selling olive oil brand at our price point at Whole Foods! We are now available nationally at Whole Foods with 3 SKUs as of May 2022 and adding another 3 SKUs nationally in September. We’ve also begun selling at EREWON, on HSN, in Crate & Barrel, Nordstrom, Food52, and Amazon, among others. The brand has been featured on the TODAY Show, the New York Times, Vogue, Food52, Food & Wine, and Forbes, among other outlets. We are currently approaching a $5M annual run rate and our gross margins are 40%. On the content side, we offer weekly newsletters, a cookbook series, and a wellness podcast to grow and drive engagement of our community. Customers really love our products: our NPS is 87 on average and 100 amongst repeaters. Our repeat rate among email subscribers is 60%.
Kosterina’s investment provides diversification from public company investments and makes a bet that consumers are beginning to focus on wellness and that they are beginning to understand that health and beauty come from both the inside and outside. Our Assets total $2.4M as of April 2022 month end.
With that being said, we are thrilled to share this journey with you as a success partner. Our Assets total $2.4M as of April 2022. An investment in Kosterina is expected to generate a 10-20x return over the next 5-7 years with no investor involvement required.
Kosterina investment is your next decision to make, where you can decide now and witness the fruitful outcome of your decision contributing to a better world while winning the rewards of an Early bird.
Schedule a call to chat with us Now